NB lost the lawsuit and then lost its Chinese name "new balance" to the domestic brand

The supreme people's court of guangdong province (hereinafter referred to as "guangdong high court") declared the trademark dispute case against new balance. Although the final judgment still determined that new balance trade (China) co., ltd. constituted infringement, the compensation of 98 million yuan in the first instance was changed to 5 million yuan. This means that the New Balance brand is no longer regarded as a copycat brand of New Balance (hereinafter referred to as "NB"), but a domestic brand protected by law. Meanwhile, NB lost its Chinese name for the second time in the mainland.